What's the strategic challenge?
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22 frameworks
Featured
Blue Ocean Strategy
The Four Actions Framework
“You're trapped in a price war with competitors who all look the same. Every feature you add, they copy. Every discount you offer, they match. Margins keep shrinking. You're fighting for the same customers in a bloody red ocean — and no one is winning.”
Start With Why
The Golden Circle
“Your messaging sounds like everyone else. People understand what you do, but they don’t feel compelled to choose you. Internally, decisions feel reactive because the deeper purpose isn’t clear enough to guide trade-offs.”
Never Split the Difference
Tactical Empathy Negotiation Framework
“You’re in a negotiation where emotions, power dynamics, and hidden constraints matter more than logic. You keep explaining, offering concessions, or rushing to solutions — and it’s not working.”
Atomic Habits
The Four Laws of Behavior Change
“You know what you should do but can't make yourself do it consistently. You start strong then fall off. Willpower isn't working.”
Good to Great
Hedgehog + Flywheel Framework
“You're performing fine, but you can't break through to sustained excellence. Your priorities keep shifting, teams feel busy but not unstoppable, and improvements don't compound into real momentum.”
Contagious
STEPPS Sharing Framework
“You have a good product or idea, but it’s not spreading. You’re relying on paid distribution or luck. Word-of-mouth feels random and inconsistent.”
Antifragile
Antifragile Systems Framework
“Your system breaks under uncertainty—one surprise causes cascading damage. You want to design work, products, or decisions so shocks don’t just get absorbed…they improve the system over time.”
Crossing the Chasm
Chasm Crossing Playbook
“You have early traction, but growth stalls. You can't translate early-adopter love into mainstream adoption. Messaging feels fuzzy, deals take forever, and prospects need a "complete solution" you don't consistently deliver.”
Deep Work
Deep Work Operating System
“You’re busy all day but output isn’t compounding. Notifications, meetings, and shallow tasks keep you from sustained focus. You need a system that makes deep work predictable and protected.”
Essentialism
Less But Better Framework
“You’re overcommitted. Everything feels important, time is fragmented, and you keep saying yes by default. You’re busy, but not making the progress you want.”
Good Strategy/Bad Strategy
The Kernel of Good Strategy
“Your 'strategy' is a list of goals, slogans, or priorities that don't add up to a coherent approach. Teams are busy, but effort is scattered, and it's unclear what hard choices you’re actually making.”
Influence
Six Principles of Persuasion
“You need to move people — customers, stakeholders, teammates — but logic alone isn’t landing. You’re meeting resistance, procrastination, or polite nods without action.”
Made to Stick
SUCCESs Messaging Framework
“Your message is true but forgettable. People nod, then nothing changes. You need to communicate an idea so it’s remembered, repeated, and acted on.”
Pre-Suasion
Pre-Suasion Stage-Setting Framework
“You’re making a good argument, but it isn’t landing—because the audience isn’t in the right frame when they hear it. You need to shape what’s top-of-mind before the pitch, meeting, or negotiation.”
Radical Candor
The Radical Candor Framework
“Giving feedback that's honest without being hurtful, and kind without being vague. Most managers oscillate between ruinous empathy (too nice) and obnoxious aggression (too harsh).”
The Fearless Organization
Psychological Safety Framework
“Teams where people stay quiet in meetings, don't admit mistakes, don't ask questions, and innovation dies because no one wants to look stupid or rock the boat.”
The Hard Thing About Hard Things
Wartime CEO Decision Framework
“You're in a messy, high-stakes moment where there are no clean answers. The team is anxious, the options are all painful, and you need to make a decision and communicate it without causing panic or paralysis.”
The Innovator's Dilemma
Disruption Response Framework
“You’re winning today, but new entrants with worse-looking products are creeping up-market. Your best customers keep you focused on sustaining improvements while disruptive threats build momentum elsewhere.”
The Lean Startup
Build–Measure–Learn Feedback Loop
“You’re building based on assumptions and shipping a lot, but learning too slowly. You need a tighter loop that turns effort into validated learning—and helps you pivot or persevere with confidence.”
Thinking in Bets
Decision Journal + Probabilistic Thinking
“You’re making high-stakes decisions with incomplete information. Outcomes are noisy, hindsight bias is messing with learning, and you need a way to decide (and improve) without pretending you can be certain.”
Thinking, Fast and Slow
System 1 / System 2 Decision Framework
“You’re making decisions with hidden biases—confidence, availability, anchoring, and storytelling fill in the gaps. You need a repeatable way to catch fast thinking mistakes before they become costly.”
Zero to One
Monopoly Question Framework
“You’re building in a crowded space where competition erodes margins and differentiation is fuzzy. You need to find (or create) a path to a defensible monopoly—something meaningfully different, not a better clone.”
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