Six Principles of Persuasion
from Influence by Robert B. Cialdini
"Persuade ethically, with clarity"
THE PROBLEM IT SOLVES
You need to move people — customers, stakeholders, teammates — but logic alone isn’t landing. You’re meeting resistance, procrastination, or polite nods without action.
We already know a few things about you...
Tell us about your situation
The more context you provide, the more personalized your analysis will be.
Related frameworks
Keep exploring without losing momentum.
Tactical Empathy Negotiation Framework
Never Split the Difference
You’re in a negotiation where emotions, power dynamics, and hidden constraints matter more than logic. You keep explaining, offering concessions, or rushing to solutions — and it’s not working.
Open →
STEPPS Sharing Framework
Contagious
You have a good product or idea, but it’s not spreading. You’re relying on paid distribution or luck. Word-of-mouth feels random and inconsistent.
Open →