STEPPS Sharing Framework
from Contagious by Jonah Berger
"Make ideas spread on purpose"
THE PROBLEM IT SOLVES
You have a good product or idea, but it’s not spreading. You’re relying on paid distribution or luck. Word-of-mouth feels random and inconsistent.
We already know a few things about you...
Tell us about your situation
The more context you provide, the more personalized your analysis will be.
Related frameworks
Keep exploring without losing momentum.
The Golden Circle
Start With Why
Your messaging sounds like everyone else. People understand what you do, but they don’t feel compelled to choose you. Internally, decisions feel reactive because the deeper purpose isn’t clear enough to guide trade-offs.
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Six Principles of Persuasion
Influence
You need to move people — customers, stakeholders, teammates — but logic alone isn’t landing. You’re meeting resistance, procrastination, or polite nods without action.
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