The Golden Circle
from Start With Why by Simon Sinek
"Lead with purpose, not features"
THE PROBLEM IT SOLVES
Your messaging sounds like everyone else. People understand what you do, but they don’t feel compelled to choose you. Internally, decisions feel reactive because the deeper purpose isn’t clear enough to guide trade-offs.
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Related frameworks
Keep exploring without losing momentum.
The Kernel of Good Strategy
Good Strategy/Bad Strategy
Your 'strategy' is a list of goals, slogans, or priorities that don't add up to a coherent approach. Teams are busy, but effort is scattered, and it's unclear what hard choices you’re actually making.
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Monopoly Question Framework
Zero to One
You’re building in a crowded space where competition erodes margins and differentiation is fuzzy. You need to find (or create) a path to a defensible monopoly—something meaningfully different, not a better clone.
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STEPPS Sharing Framework
Contagious
You have a good product or idea, but it’s not spreading. You’re relying on paid distribution or luck. Word-of-mouth feels random and inconsistent.
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