SUCCESs Messaging Framework
from Made to Stick by Chip Heath & Dan Heath
"Make ideas unforgettable and actionable"
THE PROBLEM IT SOLVES
Your message is true but forgettable. People nod, then nothing changes. You need to communicate an idea so it’s remembered, repeated, and acted on.
We already know a few things about you...
Tell us about your situation
The more context you provide, the more personalized your analysis will be.
Related frameworks
Keep exploring without losing momentum.
The Golden Circle
Start With Why
Your messaging sounds like everyone else. People understand what you do, but they don’t feel compelled to choose you. Internally, decisions feel reactive because the deeper purpose isn’t clear enough to guide trade-offs.
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STEPPS Sharing Framework
Contagious
You have a good product or idea, but it’s not spreading. You’re relying on paid distribution or luck. Word-of-mouth feels random and inconsistent.
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