Build–Measure–Learn Feedback Loop
from The Lean Startup by Eric Ries
"Learn faster with smaller bets"
THE PROBLEM IT SOLVES
You’re building based on assumptions and shipping a lot, but learning too slowly. You need a tighter loop that turns effort into validated learning—and helps you pivot or persevere with confidence.
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Related frameworks
Keep exploring without losing momentum.
Monopoly Question Framework
Zero to One
You’re building in a crowded space where competition erodes margins and differentiation is fuzzy. You need to find (or create) a path to a defensible monopoly—something meaningfully different, not a better clone.
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Chasm Crossing Playbook
Crossing the Chasm
You have early traction, but growth stalls. You can't translate early-adopter love into mainstream adoption. Messaging feels fuzzy, deals take forever, and prospects need a "complete solution" you don't consistently deliver.
Open →
The Kernel of Good Strategy
Good Strategy/Bad Strategy
Your 'strategy' is a list of goals, slogans, or priorities that don't add up to a coherent approach. Teams are busy, but effort is scattered, and it's unclear what hard choices you’re actually making.
Open →