Chasm Crossing Playbook
from Crossing the Chasm by Geoffrey A. Moore
"From early adopters to the mainstream"
THE PROBLEM IT SOLVES
You have early traction, but growth stalls. You can't translate early-adopter love into mainstream adoption. Messaging feels fuzzy, deals take forever, and prospects need a "complete solution" you don't consistently deliver.
We already know a few things about you...
Tell us about your situation
The more context you provide, the more personalized your analysis will be.
Related frameworks
Keep exploring without losing momentum.
Hedgehog + Flywheel Framework
Good to Great
You're performing fine, but you can't break through to sustained excellence. Your priorities keep shifting, teams feel busy but not unstoppable, and improvements don't compound into real momentum.
Open →
The Kernel of Good Strategy
Good Strategy/Bad Strategy
Your 'strategy' is a list of goals, slogans, or priorities that don't add up to a coherent approach. Teams are busy, but effort is scattered, and it's unclear what hard choices you’re actually making.
Open →